Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. This section focuses on different external influences on business activity and how these impact a business. It includes government influences on economic, environmental, and ethical issues and how they affect the functional areas of companies. In addition, the international economy, including globalization and its effects on businesses and governments, multinational businesses, and exchange rates are essential issues. Legal constraints are an external influence to be considered, but these influences are covered in the relevant functional areas above and in this last section.

Universities and employers recognize the educational value of the Cambridge IGCSE Business Studies, accepting it as proof of understanding business concepts and skills. The focus is the functional area of production, which includes the meaning and methods of production and how productivity can be increased. The different costs of production and break-even analysis are covered. The section concludes with the importance and methods of achieving quality in production and business location decisions.

This bundle of PowerPoints lays the foundation for students to understand what happens within marketing. At AS Level, students focus on how a business finds out the needs of potential customers and provides for them. Students will develop an understanding of the marketing mix. Candidates will have the opportunity to study in further depth one or more of the elements of the marketing mix and to develop the skills to recommend a suitable marketing mix for a business in a specific context.

Universities and employers accept Cambridge IGCSE Business Studies as proof of understanding business concepts and skills. This resource bundle introduces a business’s underlying ideas and concepts, including the purpose and nature of business activity and how companies can be classified. Enterprises and entrepreneurs and why some businesses grow while others remain small are further important issues. How business size can be measured, types of business organisation, business objectives, and stakeholder objectives are the concluding topics.